On April 7, we launched a new display for the new BMW X3, delivered together with Grupa Dobrzański. The car was placed at Galeria Bonarka, alongside our latest Salespad system: visually lighter, refreshed, and even more focused on helping the customer make a real decision.
This is an important deployment for us for several reasons. First, it is another opportunity to work with a premium brand and with a model that naturally attracts strong attention. Second, this is where we rolled out a further development of the newest interface direction first introduced in the Opel Grandland campaign. Third, for the first time, we presented a new component next to the car with very direct commercial value: a lease calculator.
We would like to thank Maciej Kozioł for the trust and the decision to work with us. Deployments like this matter to us not only from a business perspective, but also from a product perspective, because they help us develop Salespad exactly where customer experience meets a real purchase decision.
BMW X3 is a car that needs a modern narrative
Not every model should be presented in the same way. With BMW X3, it is not only about showing photos, specs, or an equipment list. This is a car that quickly makes the customer ask concrete questions: which powertrain is right for me, what will the car look like in another configuration, what could financing realistically cost, and does this model fit my lifestyle?
That is exactly why this display was designed not only as an information surface, but as a tool that guides the user through the decision process in a more natural, simple, and modern way.
Salespad 2 software
In this campaign, we are using the latest version of our software, the same product line we introduced earlier with the Opel Grandland deployment, but here developed further and adapted to the character of BMW.
This new interface direction is built around more lightness, better visual rhythm, and simpler attention guidance. We wanted the whole experience to feel fresher, more contemporary, and better suited to a premium display in a shopping mall environment.
This is not only an aesthetic change. It is a change in the way the customer interacts with the car and with the content around it.
3 hook cards, new maps, and a more engaging home screen
One of the most important changes is the introduction of three hook cards on the home screen.
Their role is simple: help the user enter the experience from the very first seconds and direct attention to the places where real interest begins. Instead of one static starting point, the customer gets several clear entry paths into the experience, more dynamic, more intuitive, and better aligned with the natural way people explore a product.
On top of that, we added new maps showing dealership locations and fitting naturally into the visual language of the system.
A new paint and interior visualizer
With a model like BMW X3, the configuration layer and the ability to imagine the car in a more personal version also matter a lot.
That is why we introduced a new paint and interior visualizer that makes it easier and more intuitive to see how the perception of the car changes depending on the selected aesthetic. It strengthens the emotional side of the display, but it also genuinely helps the customer go deeper into the product.
This matters enormously in offline space, especially in environments where the customer cannot get inside the vehicle and can only walk around it. When the user can do more than simply look at the car, when they can imagine a version closer to their own preferences, the display stops being passive. It starts working.
A comparison module that explains the choice in human language
In the Opel Grandland display, we showed customers the differences between hybrid, plug-in hybrid, and electric versions. In the case of BMW X3, the logic of that component was applied to a different question: which powertrain is right for me: petrol, diesel, or maybe hybrid?
This is an important shift, because for most customers, the choice does not begin with technical parameters. It begins with everyday needs. Do I mainly drive in the city or on longer routes? Do I care more about economy, dynamics, or versatility? Am I looking for a car for the company, for the family, or simply for something comfortable day to day?
That is why our comparison module is not a technical table. It is a tool that explains the decision in language a potential customer can immediately understand and helps them find the variant best matched to their situation.
A new element for this model: the lease calculator
A completely new part of this display is the lease calculator.
This component brings the offline experience much closer to a real purchase decision. By moving three simple sliders, the user can estimate a payment in a quick, intuitive way adjusted to their needs. No heavy form, no excess data, no entry barrier.
What matters even more is that the result can be sent directly to the user by email.
This means the display does not end when the customer walks away from the car. They leave with a concrete piece of information they can return to later, while the brand gains a higher-quality contact with someone who has already reached a much deeper level of interest.
For us, this is one of the most exciting directions in the evolution of Salespad. It is exactly in moments like this that it becomes most visible that a well-designed display can do more than build image. It can directly support sales and lead generation.
A premium display that genuinely helps people decide
The BMW X3 case at Galeria Bonarka shows clearly where Salespad is heading.
We do not want to build screens that only look modern. We want to create experiences that are elegant, intuitive, and genuinely useful. Experiences that help the customer understand the product, compare options, become comfortable with financing, and take the next step.
That is why this deployment matters to us. It combines a new visual standard with a more mature functional layer.
Thank you for the trust
Thank you to Grupa Dobrzański for creating this deployment with us.
Special thanks go to Maciej Kozioł for choosing Salespad and for the trust he placed in us with this display. Collaborations like this confirm for us that offline can be aesthetic, intelligent, and commercially effective at the same time.
See BMW X3 with Salespad live
The new display is already live at Galeria Bonarka.
If you are there, take a look at how our new interface, the powertrain comparison module, the visualizer, and the lease calculator work in practice. It is another step toward a display that does not only attract attention, but genuinely helps the customer choose the right car.
That is exactly the standard we want to build with Salespad.