A new campaign powered by Salespad has launched at Galeria Bronowice. This time, the featured model is Dongfeng Huge - a spacious, modern D-segment SUV that combines a dynamic 1.5 turbo engine with 204 HP, rich equipment, and a comfortable interior.
This is already the fourth vehicle campaign where we support our partner, Auto Krak. We thank the whole team and Mr. Damian Wanat for their trust and for consistently developing the digital offline display format with us.
Dongfeng Huge - a car that needs to be shown, not only described
Dongfeng Huge is over 4.7 meters long and almost 1.9 meters wide. It offers a spacious interior, panoramic roof, modern cockpit with large screens, and an extensive package of driver-assistance systems. It is aimed at families and customers who expect both space and modern technology.
For this kind of vehicle, numbers alone are not enough. Information about length or wheelbase without visual context says little to the average customer. What matters is whether the car feels spacious, whether the trunk can handle a family trip, and whether rear passengers have real legroom.
That is why in this campaign we put special focus on how dimensions and interior are presented. Technical data was embedded in a clear visual context. We show the cabin in several shots so users can better understand its character and ergonomics. Our goal is not only to help customers read specs, but to help them imagine themselves in this car.
Data that drives product development
More than 5,000 people have already used the device in Galeria Bronowice. More than 200 of them left contact details. Every interaction is a source of insight for us.
We analyze which sections are visited most often, where users spend the most time, and at what moment they decide to leave their contact information. Based on this, we adjust content structure, section layout, and the way information is presented.
In the Dongfeng Huge campaign, we simplified the header to make price and key parameters more visible. We changed the way dimensions are shown because we know customers actively verify vehicle space. We also expanded the interior section to better reflect the character of the car and increase its visual appeal.
Continuous improvement
Salespad was designed as an interactive stand that presents offers in a clear and engaging way while collecting customer contact data and reporting campaign performance in real time. From day one, the objective was to combine display aesthetics with measurable offline performance.
Each campaign is another development stage for us. We do not treat an installation as a closed project. We treat it as part of an ongoing process in which we learn user behavior and continuously improve the product.
The new Dongfeng Huge campaign is another step in that direction. It is an example of collaboration where technology, data, and real customer experience come together in one coherent and continuously evolving offline sales system.