At the beginning of April, we launched another campaign, this time for a new brand in our portfolio: Opel.
We are delivering it together with our long-term client, Auto Krak, with whom we once again have the pleasure of building a modern offline display experience. This is an important moment for us not only because it opens another chapter in the partnership, but also because we are working with a model that creates a very different communication challenge.
The focus of this deployment is the new Opel Grandland, a vehicle available with three powertrain options: hybrid, plug-in hybrid, and fully electric.
A campaign that helps customers choose, not only look
In many offline campaigns, the biggest challenge is not attracting attention. The real problem begins when the customer faces a choice and is not entirely sure which version of the product is right for them.
With the new Grandland, that moment matters even more. Three different powertrains mean three different ways of thinking about the car, daily usage, and driving style. For some people, the simplicity and convenience of a classic hybrid will matter most. For others, the advantages of a plug-in hybrid will be more important. And some customers will be looking for full electrification from the start.
That is why, in this campaign, we did not want to stop at a standard product presentation. Instead, we built a dedicated component that helps the interested customer understand the differences between the variants in a simple and accessible way and choose the powertrain that best matches their needs.
A new component, real customer value
This element was created specifically for Grandland.
Its role is not to flood the user with technical information, but to structure the decision. Instead of forcing the customer to compare scattered parameters on their own, we guide them through the topic in a way that feels more intuitive and human.
This is exactly where Salespad shows its advantage. It is not only an aesthetic screen next to the car. It is a tool that can take over the first stage of the conversation with the customer and do it in a way that is structured, helpful, and commercially meaningful.
In practice, this means a better experience for the person exploring the car and a better-prepared foundation for further contact with an advisor.
A major interface refresh
This campaign also mattered to us from a product perspective.
While working on the new Grandland deployment, we significantly restyled the entire interface. We wanted to refresh its character, give it a new rhythm, and align it even more closely with the way people consume content next to a car in a shopping mall environment.
This was not a cosmetic update. We treated this deployment as an opportunity for a clear lift in the visual layer and user experience. The result is an interface that feels more modern, clearer, and better aligned with the natural flow of attention.
These changes matter to us because every campaign is not only an implementation, but also another step in the evolution of the system itself.
Trust that really matters
We highly value the fact that we are creating this deployment once again together with Auto Krak.
In the B2B implementation world, a returning client means more than any declaration. It proves that the solution works, the cooperation makes sense, and the trust was not one-off.
That is why we want to especially thank Damian Wanat for his continued trust, openness, and another joint deployment. Relationships like this are built over years, and they are what allow a product to grow not only faster, but also more intelligently.
See it live at Galeria Bronowice
This campaign is already live and can be seen at Galeria Bronowice.
We are very curious how you will respond to the new visual direction, the refreshed interface, and the component that helps match the right powertrain to the new Grandland.
Because that is exactly what Salespad is about: an offline display should not only look good. It should be useful, engaging, and genuinely helpful in the decision-making process.
Offline sales can be both aesthetic and intelligent
The new Opel Grandland case shows something we have believed from the beginning: the best offline display does not stop at presenting the product.
It should guide the customer, simplify choice, organize information, and create a better first contact with the brand. And when it does that in a form that looks premium and works intuitively, it starts to genuinely support sales.
That is the standard we want to build with Salespad.