On December 22, we launched the Dongfeng MAGE campaign at Galeria Bronowice together with Auto Krak. It was an important deployment for us for two reasons. First, Dongfeng is a new brand in our portfolio after earlier Mitsubishi campaigns. Second, from day one we treated this launch as the right moment to make a clear step forward in Salespad's visual and interface layer.
Since launch, around 2,500 people have used the device. That means thousands of real interactions with a car displayed in a shopping mall environment, where there is usually no advisor to answer questions or collect contact details. Salespad was built exactly for these situations. It is an elegant, interactive stand that replaces the salesperson in unattended spaces, presents the offer, and captures customer contact data while reporting campaign results in real time.
A Model That Needs Strong Exposure
Dongfeng MAGE is a modern SUV with a dynamic silhouette and a clearly defined character. The model combines attractive design with rich equipment and technology features that were previously associated with higher price segments. It is aimed at customers looking for a new brand while still expecting quality, power, and a full package of support systems.
For this type of model, first impression is critical. In a shopping mall, a car competes for attention with dozens of other stimuli. That is why, in the MAGE campaign, we focused on a new interface quality: less text, more visual emphasis, larger images, clearer sections, and stronger highlight of price and key parameters. Our goal was to let users understand the car within seconds and then naturally move through the next offer elements.
In line with our approach, the interface should guide users through vehicle details in a clear and engaging way. In the MAGE campaign, we reduced descriptive text blocks and put more weight on aesthetic product cards and visualized benefits. Data shows this format works better in mall environments, where users make fast and intuitive decisions.
New Brand, New Design Approach
Dongfeng's entry into our infrastructure gave us a chance to test a fresher visual style. We changed section proportions, cleaned up the information structure, and focused on making the interface more product-oriented. We wanted users to feel like they were interacting with a modern digital showroom, not a screen full of long specification lists.
This approach comes from our philosophy of building digital experience infrastructure for offline automotive. Salespad is not just a screen next to a car. It is a combination of hardware, software, and cloud analytics that turns display space into a measurable sales channel.
Offline Can Finally Be Measured
From the very beginning of building Salespad, working shoulder to shoulder with Krzysztof Mikołajek, we diagnosed the core problem of offline campaigns. A dealer pays for advertising on radio, TV, billboards, or by placing a car in a shopping mall, and still rarely gets a clear answer on ROI. They cannot accurately measure how that spend translates into sales, leads, or showroom visits.
That pain point is exactly what inspired Salespad. The MAGE campaign, now the third campaign we have delivered, confirms this thesis again: offline can be measured, analyzed, and optimized. We encourage you to read our Mitsubishi Outlander campaign case study.
Thank You
We thank Auto Krak for their trust and consistent support in building a new display standard. The Dongfeng MAGE campaign is an example of cooperation where the dealer is open to a new approach and ready to test solutions that provide real data, not only visual effect.
For us, this is an important step: a new brand, a new interface design, and thousands of additional offline interactions. Each campaign like this moves us closer to full digitization and measurable customer experience at the car.